The desire was to create an elegant presence, a diamond in the rough to compare with the finest jewelry stores around. The final atmosphere that erstad ARCHITECTS created was both classy yet neutral, serving as an appropriate background for the display of jewels and fine-art treasures. Working with a simple yet rich palette, the 42,000 S.F. building was built of natural sandstone, stucco and anodized aluminum storefront. The curved entry, plaza-like entry with seat walls, awnings, canopies and signage created an elegant identity that both complemented and enhanced the building.